For years now, the social media has become the Go-to platform for those who do digital marketing. From using Facebook and Insatgram, to using twitter and Pinterest; the social media has grown to be an effective base for marketing.

We can refer to the social media has a collection of online communications channels dedicated to community based input with interaction, content sharing and collaboration as tools for making these communications effective wiki goes further to explain it as computer-mediated tools that allow people, companies and other organizations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.  The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features: social media are Web 2.0 Internet-based applications Web 2.0 is the current state of online technology as it compares to the early days of the Web, characterized by greater user interactivity and collaboration, more pervasive network connectivity and enhanced communication channels.

The Social media emphasizes on participation, openness, conversation community and connection. We can go further to say that the social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. It also acts as a medium to feedback and participation. They encourage voting, comments and the sharing of information.

Social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. However most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people

Twitter is a free micro-blogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.
Facebook is a free social networking website that allows registered users to create accounts, upload photos and video, exchange messages and keep in touch with friends, family and colleagues.
LinkedIn is also a social networking site made specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual.

The foremost three have become a major base for effective digital marketing campaigns over the years. With statistics showing that internet users around the world spend more time on Facebook than any other website. Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, and connect to current customers and foster new business.
Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach.

The goal is usually to create content compelling enough that users will share it with their social networks. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: by adding social media links to content such as RSS feeds and sharing buttons, or by promoting activity through social media via status updates, tweets, or blog posts.

The social media is also a means for customer relationship marketing with Facebook’s ability to create pages and expose your brand to the world you can’t be assured of another amazing business tool online. Establishing a Facebook page allows people who like your brand and the way you conduct business to like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback. From the customer’s perspective, social media makes it easy to tell a company and everyone else about their experiences with that company — whether those experiences are good or bad.

The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.

Advantages of the social media

• You can reach a large number of people in seconds without having to pay too much, hence social media is cheap.
• High level of engagement, you can build credibility by participating in relevant forums and responding to question
• Your clients have easy access to you, likewise you to them
• Laser targeting techniques, for example due to the data’s Facebook users submit you can be precise in your search for clients and you can monitor how you want your post to go
• Build brand awareness
• Earn trust
• Build a following

The need for organisations to go digital for marketing has become unprecedented, internet entrepreneurs and digital marketers are taking advantage and earning cool cash for themselves.

Digital marketing simply means the promotion of products or brands via one or more forms of electronic media. It is completely different from the traditional form of marketing. Now basically all the channels a digital marketer will use is certainly online except for a few cases of wireless text messaging, mobile instant messaging, mobile Apps, Podcasts, electronic billboards, digital television and radio channels, etc.

Even though you can’t rule out SEO for digital marketing because people still strategize using Google, Bing and other search engines, times have changed and with the regular pattern search engines change their rankings because they are constantly changing algorithms, you might be top of the ranking today and the next month you are out of it. So we cannot totally rely on them. Also considering the fact that if you are not leveraging and taking advantage of the social media your competitor is doing and they are getting all the traffic and attention and hereby taking away your potential sales

Statistics have shown that if you are active on the social media i.e. constantly dishing out valuable contents, engaging your customers you would have more engagements and you could grow your traffic as much as x8. All you need to do is to make sure the contents are actually value able and your engagements can come back for more consumption. You should also consider that posting links directly to social media websites can be counterproductive, for example I think Facebook is trying to keep sales related posts out of their newsfeed, except of course if you are advertising (which you would be paying for) and on twitter if the posts are not captivating and have proper related images alongside the link.


Content is of High importance

According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” In other words, where advertisers rent media, content marketers own it – creating and distributing articles, art, blogs, videos, graphics and other pieces to reach and connect with new and existing supporters and customers. Content marketing is highly effective for discovery, lead generation and reputation building. It is highly shareable and can cause a connection with audiences, regardless of knowledge of your brand. Basically, it is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, on-going valuable information to buyers, they ultimately reward us with their business and loyalty.

If you have a brand, digital marketing is just about what you need to compete with the big boys in the game. It is important not to be too blunt or aggressive, be plain, communicate get gently and talk individually to users
It is also important to recognize and possibly work with those who have been in the industry for a while, as we all know experience is important. Start with Small Steps and Build on Your Success. You can get a feel for how social media sites work by commenting on other blogs, or setting up your own blog especially those related with what you do or the affiliate marketing program you are promoting
It is also important to take images seriously while using the social media; it is known generally that posts with relevant images are likely to get more likes that just the ordinary ones. It’s like this images=clicks

Ensure you stay active, do not be inconsistent. This could make content consumers frustrated and look for alternatives.
You can use the social media to generate your email list, and then you can make affiliate promotions through e-mail
By doing this you can own your clients and you can reach them anytime you want with even having to depend on the social site so that you can maximize your conversions, the bigger and more responsive your email list is the more traffic you can send and the more money you can make.

To run a successful digital marketing campaign, you need to put a lot of these things in place the web 2.0/Social Media has given us a platform upon which we can build sales from digital marketing.