Want More Traffic in 2018? Bank on Search Engine Optimization
Want More Traffic in 2018? Bank on Search Engine Optimization!!!
Since the emergence of Web 2.0 (where you have the search engines, social media, blogs, vlogs and a lot more) come in to dominance, internet marketers have employed various tools to get traffic on their side (with the main purpose of selling more products or just earning from advertisers); SEO certainly has been a great tool for driving traffic leveraging on the presence of Search engines (Google, Bing and others); this in turn has made the search engines come up with algorithms that defines how search results would be shown to users. Technically all you need do is follow certain rules and you will be appearing on the first page of a search engine.
In this post, we would analyze SEO and everything it involves.
SEO is known as Search Engine Optimization, simply defined as optimizing your website so that it will be visible and users can easily find it on search engines (Google, Bing and others). SEO doesn’t just come into play; it comes alongside contents (the point of attraction is the content you are putting up and you want users to find). This content natural habitat is your website (practically defined as info that lives on the world-wide web).
And particularly for bloggers the Search Engine Optimization thing; has become an easy alternative to paid ads and other forms of getting traffic. So, when you have the proper keywords and your blogpost is properly indexed (with your website), you can be sure of high rankings on the search engines, so whenever a search is made on google or other search engines; be assured that with the right SEO tools in place your website will pop-up first, this will ultimately drive traffic alongside the possibilities to share your blogposts on the social media.
So, the main purpose of the SEO content is to use (created)content to leverage on search engines to attract search engine traffic.
Going further, a couple of things need to be in place before you can refer to your content as search engine optimized;
Keyword Research: This is the first step to take in optimizing your website content. It involves you leveraging on the needs of people, i.e. you will be required to do a research on keywords that already has a high search volume; then you can write on topics that are in vogue (people are already searching for information about these topics).
The keyword research is a very important task that must be undergone is you are to get anywhere with optimizing your Search Engine Contents. Keyword optimization analyses deeper and uncovers new keyword opportunities sometimes it’s not about getting people to visit your website; it’s about getting the right people to do so. For example, if you sell electronics on your website (ecommerce), you’ll need to define your keywords research going deeper; check if users search for TVs or Blu-rays this would help in properly judging the value of your keywords.
Content Organization: This is very important for traffic retention, your contents and your SEO strategy must be related in every sense. This would help visitors logically navigate through your website easily and thereby retaining traffic.
It is important to know, that with new websites springing up every day, the competition for search engine rankings gets tougher, busier and stricter; so, for these search engines it is important to keep changing algorithms in other to cope with the heavy traffic that comes from searches. The real challenge for website owners is to keep being in touch with SEO trends.
Google recently launched accelerated mobile pages (AMP) in 2016; this has certainly fired up traffic retention for webmasters who have taken advantage of this strategy. The accelerated mobile page is just a responsive page that loads instantly on mobile browsers; reducing not only bounce rates, but data usage.
Artificial intelligence has changed the face of Search Engine Optimization; the google search engine named this new innovation RankBrain; RankBrain is a machine learning artificial intelligence algorithm. The emergence of rich snippets will also redefine the way search algorithms work. (here Schema; known as structured data markup, will help webmasters with enhanced listings on search engine result pages).
It is also important to know you shouldn’t shut out old SEO strategies totally; the meta descriptions, H1, H2, amazing keyword titles and so on still works, top search engines (Google, Bing) still use the tags to define what the pages is about and rank them as they should be. And for your backlinking profile, it is important to apply anchor text links to connect inner pages.
Backlinking is a very important strategy for search engine optimization. It is simply referred to as links that are directed to your website. The backlinks will help improve organic ranking; aid referral traffic and make your indexing faster.
You can aid your backlinking strategies by being active on other websites, commenting and submitting to web directories.
Don’t forget the place of the social media; you should also understand that the social media has got a large role to play in your SEO strategy; it is an amazing tool for customer retention.
In conclusion, the SEO is a very important tool for gaining great reputation and increasing website traffic. The more you find a way to reach your prospects, the more the chances you’ll get a product sold. Do not forget to analyze your website from time to time; this would enable check your progress and see if you would need to do more as regarding your SEO techniques.